Gambling is one of the biggest industries worldwide in terms of market size and has been consistently exceeding expectations over the last decade. This multi-billion industry comprises many sectors, including commercial casino gaming, lotteries, sports betting, online and mobile gambling. Various factors have contributed to the consistent growth of this industry, including legalization, market expansion, increasing digitalization, and greater internet accessibility.
The coronavirus temporarily put a pause on this growth, but the global gambling industry managed to rebound almost to its pre-pandemic levels last year. Landbased casinos suffered a severe hit and are yet to fully recover from it but the online segment is doing spectacularly well.
Current Market Size and Future Growth
The outbreak of the global coronavirus pandemic impeded the growth of this otherwise thriving industry. Governments worldwide enforced restrictions on international and domestic travel in an attempt to curb the spread of the disease in 2020. Landbased gambling establishments were forced into temporary closures and had to operate at a limited capacity after reopening but the online and mobile channels continued to thrive.
- According to the Business Research Company, the size of the global gambling market was estimated at $449.04 billion last year despite the rising inflation and the supply-chain disruptions that resulted from the Russo-Ukrainian war that erupted in early April 2022.
- This positive trend is set to continue throughout 2023 as the size of the global gambling market is expected to reach $702.45 billion this year. The figure corresponds to a compound annual growth rate of a little over 56%.
- Forecasts suggest further growth over the next four years, with the global gambling market size escalating to approximately $766 billion by 2027. As surprising as it seems, the biggest opportunities for growth will come from the lotteries segment, which is expected to gain around $147 billion from sales over the course of the following four years.
- The following decade will see the global gambling market climbing to an impressive size of $845 billion by 2032. Forecasts of the Business Research Company indicate the biggest opportunities for growth will come from the offline segment.
Outperforming Expectations
Market size data for the past decade indicates the global gambling industry has been witnessing consistent, albeit slightly shaky growth. Figures dating back to 2012 show the sector was estimated at approximately $296 billion a decade ago. Market size rose to around $309 the following year only to drop by $5 billion in 2014.
The decline continued throughout the following years, with the biggest slump occurring in 2020 when the value of the industry plummeted to $179 billion. Things took a turn for the better a year later as the sector partially recovered and reached around $207 billion in 2021.
| Changes in the Global Casino and Remote Gambling Industry’s Market Size from 2012 to 2022 | |
|---|---|
| 2012 | $295.86 billion |
| 2013 | $308.63 billion |
| 2014 | $303.93 billion |
| 2015 | $269.69 billion |
| 2016 | $270.17 billion |
| 2017 | $272.18 billion |
| 2018 | $266.23 billion |
| 2019 | $271.57 billion |
| 2020 | $178.73 billion |
| 2021 | $207.23 billion |
| 2022 | $261.80 billion (forecast) $449.04 billion (actual performance) |
Source: Statista
Gambling in the Asia Pacific
The Asia Pacific (APAC) snagged the biggest share of the global gambling market as it accounted for approximately 32.5% of its overall size in 2022. From a geographical perspective, the region encompasses Oceania, Southeast and East Asia where major economic powerhouses like China, Japan, Australia, and New Zealand are located.
Online gambling is illegal in Macau, so there was no other channel to help the landbased industry weather the crisis. Gaming revenue resurged in early 2023 after the government lifted the travel restrictions, hitting a three-year high in May as a result of the tourist influx.
| Macau GGR from Chance-Based Games (June 2022 – May 2023) | |
|---|---|
| June 2022 | MOP$2.477 billion |
| July 2022 | MOP$0.398 billion |
| August 2022 | MOP$2.189 billion |
| September 2022 | MOP$2.962 billion |
| October 2022 | MOP$3.899 billion |
| November 2022 | MOP$2.999 billion |
| December 2022 | MOP$3.482 billion |
| January 2023 | MOP$11.580 billion |
| February 2023 | MOP$10.324 billion |
| March 2023 | MOP$12.738 billion |
| April 2023 | MOP$14.722 billion |
| May 2023 | MOP$15.565 billion |
Source: Statistics and Census Service (DSEC)
The harsh travel restrictions in mainland China severely impacted the local gaming industry, causing GGR to shrink by more than half last year. According to the Gaming Inspection and Coordination Bureau (DICJ), games of chance were the biggest earners in 2022 with around MOP$42.2 billion in revenue, followed by betting on soccer, basketball, horse racing, and lotteries.
- Games of chance – MOP$42.2 billion
- Sports lottery (soccer) – MOP$0.39 billion
- Sports lottery (basketball) – MOP$0.20 billion
- Horse racing – MOP$0.039 billion
- Chinese lottery – MOP$0.013 billion
- Total – MOP$42.8 billion
| Gaming Tables Number in Macau over the Last Decade | |
|---|---|
| 2012 | 5,485 |
| 2013 | 5,750 |
| 2014 | 5,711 |
| 2015 | 5,957 |
| 2016 | 6,287 |
| 2017 | 6,419 |
| 2018 | 6,588 |
| 2019 | 6,739 |
| 2020 | 6,080 |
| 2021 | 6,198 |
| 2022 | 5,605 |
The number of landbased casinos in Macau dropped from 41 in 2019 to 30 at the end of last year. These venues collectively operated 10,775 slot machines, which is 5,170 units more compared to the cumulative number of gaming tables in operation.
There were 5,284 fewer slot machines in operation at the end of 2022 compared to pre-pandemic levels, when the operating slots in the special administrative region numbered 17,009.
| Number of Operating Slot Machines in Macau from 2018 to 2022 | |||||
|---|---|---|---|---|---|
| Year | 2018 | 2019 | 2020 | 2021 | 2022 |
| Number of Slot Machines | 16,059 | 17,009 | 8,854 | 11,758 | 10,775 |
| Macau GGR from 2018 to 2023 (Q1) by Game Type in MOP Billion | ||||||
|---|---|---|---|---|---|---|
| Game Type | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 (Q1) |
| Baccarat | 102.4 | 120.8 | 26.9 | 48.4 | 26 | 20.5 |
| VIP Baccarat | 166.1 | 135.2 | 26.3 | 28.5 | 10.1 | 8.6 |
| Slot Machines | 15 | 15.1 | 3.5 | 4.7 | 3.1 | 2.4 |
| Roulette | 1.1 | 1.3 | 0.19 | 0.26 | 0.14 | 0.15 |
| Blackjack | 2.7 | 2.9 | 0.49 | 0.73 | 0.42 | 0.48 |
| Cussec | 8.25 | 9.37 | 1.33 | 1.81 | 0.92 | 1.22 |
| Stud Poker | 1.26 | 1.2 | 0.2 | 0.32 | 0.16 | 0.18 |
| Multi Live Game | 2.73 | 2.84 | 0.92 | 1.37 | 0.83 | 0.48 |
| Fortune 3 Card Poker | 0.9 | 1.04 | 0.19 | 0.33 | 0.17 | 0.2 |
| Texas Hold’em Poker | 0.34 | 0.45 | 0.04 | – | 0.01 | 0.09 |
| Fantan | 0.37 | 0.43 | 0.13 | 0.17 | 0.14 | 0.09 |
| Craps | 0.27 | 0.29 | 0.05 | 0.07 | 0.05 | 0.07 |
| 3-Card Poker | 0.24 | 0.31 | 0.05 | 0.08 | 0.03 | 0.06 |
| 3-Card Baccarat | 0.6 | 0.65 | 0.08 | 0.07 | 0.03 | 0.07 |
Source: Gaming Inspection and Coordination Bureau
Online Gambling in the United States
The online gambling industry in the US has been witnessing unprecedented growth in the past several years, largely as a result of the legal sports betting expansion that ensued after the Professional and Amateur Sports Protection Act (PASPA) was overturned in 2018. The online segment of the market gained further momentum during the coronavirus pandemic. Its market size grew by 9.19% as it rose from $8.7 billion in 2020 to $9.5 billion in 2021.
Source: YouGov
- Online sports betting – 32%
- Online lottery draws – 31%
- Online slots – 23%
As many as 34 states, plus Washington D.C., have legalized sports betting at the time of publication. Another four (Florida, Kentucky, Vermont, and Maine) have passed legislation to regulate it and are preparing for launch. Forecasts suggest the online sports betting market will generate approximately $5 billion in revenue two years from now as opposed to $1.5 billion for landbased sportsbooks.
Source: Morning Consult
As of December 2021, DraftKings and FanDuel ranked as the two most popular sports betting brands among punters from the country who have a flutter at least once per month. Their services were used by 61% and 56% of sports bettors, respectively. Caesars and BetMGM were the third most commonly used sports betting platforms within this period, according to Morning Consult.
- DraftKings – 61%
- FanDuel – 56%
- Caesars – 41%
- BetMGM – 41%
- Fox Bet – 37%
- Barstool – 37%
- bet365 – 34%
- Betway – 33%
- PointsBet – 33%
- BetRivers – 31%
- Bally Bet – 31%
- theScore Bet – 30%
- SugarHouse – 29%
- WinView – 28%
- 39.2 million US residents aged 21 reported having placed at least one sports bet within the past year. This corresponds to 11.8% of the country’s overall population which currently stands at 331.9 million.
- As many as 85% of the country’s adult population supports the repeal of PASPA, a 22% increase compared to 2019 when only 63% of the adult residents supported the move.
- Around 77% of all online sports wagers are now made on licensed betting sites as opposed to 44% in 2019. The same percentage (77%) of residents embrace the legalization of sports wagering in their state of residence.
- Approximately 78% of regular punters prefer to use the services of regulated sportsbooks when placing wagers. Only 4% of all American adult punters report betting exclusively on completely unregulated websites.
- Regulated bookies offer more competitive odds.
- It is easier to deposit and withdraw at regulated sportsbooks.
- Punters have experienced issues with unregulated bookies in the past.
- They have seen marketing materials from a casino.
- Legal sportsbooks offer good free-to-play incentives.
The cumulative revenue of regulated US sportsbooks for 2022 reached $7.56 billion and was up approximately 75% compared to the results during the previous year. Sports betting handle grew by almost 63% as punters collectively wagered $93.73 billion as opposed to $57.53 billion the previous year.
This growth was largely driven by the launch of online sports wagering in New York in early 2022 as the Empire State accounted for over 18% of the country’s overall revenue total. Here is a complete breakdown of the states that posted the most significant growth in sports betting revenue.
| Top 20 US Sports Betting Markets in 2022 | |||
|---|---|---|---|
| State | Total Sports Betting Revenue | Online/Mobile Sports Betting Revenue | Number of Online/Mobile Sportsbooks |
| New York | $1.37 billion | $1.37 billion | 9 |
| Illinois | $795 million | $760.3 million | 7 |
| New Jersey | $763 million | $721.6 million | 23 |
| Pennsylvania | $597.4 million | $547.6 million | 13 |
| Arizona | $482.9 million | $479 million | 17 |
| Virginia | $481.2 million | $481.2 million | 14 |
| Nevada | $446.7 million | $203.3 million | 12 |
| Michigan | $418.6 million | $399.5 million | 15 |
| Indiana | $386.9 million | $347.4 million | 14 |
| Tennessee | $379.4 million | $379. 4 million | 11 |
| Colorado | $352 million | $348.2 million | 23 |
| Louisiana | $214.5 million | $180.4 million | 6 |
| Iowa | $165.6 million | $142.9 million | 18 |
| Maryland | $149.5 million | $108.2 million | 10 |
| Connecticut | $135.5 million | $126 million | 3 |
| Kansas | $76.5 million | $73.4 million | 6 |
| New Hampshire | $66.7 million | $59.5 million | 1 (DraftKings) |
| Mississippi | $60.8 million | $60.8 million (mobile bets can be placed on premises only) | 2 |
| West Virginia | $50.9 million | $41.6 million | 9 |
| Oregon | $49.5 million | $49.5 million | 1 (DraftKings) |
Source: American Gaming Association
- Cumulative online gaming revenue – $5.02 billion (a 35.3% growth compared to 2021)
- New Jersey – $1.66 billion from 31 online casinos (a 21.6% increase compared to 2021)
- Michigan – $1.58 billion from 14 online casinos (a 42.1% increase compared to 2021)
- Pennsylvania – $1.36 billion from 18 online casinos (a 22.6% increase compared to 2021)
- Delaware – $13.6 million from 3 online casinos (a 29% increase compared to 2021)
- Connecticut – $280.7 million from 2 online casinos (a 489.7% increase compared to 2021)
- West Virginia – $112.6 million from 7 online casinos (an 84.9% increase compared to 2021)
Source: American Gaming Association
Online Gambling in Europe
Europe, as a whole, has one of the strongest gambling markets on a global scale whose value in terms of GGR reached €108.5 billion in 2022. The coronavirus pandemic stunted the industry’s growth but the market quickly started to recover after landbased gambling venues started to reopen.
| EU Gambling Industry – Revenue and Growth Estimates | |||
|---|---|---|---|
| Year | Online | Landbased | Overall |
| 2019 | €25.7 billion | €75.1 billion | €100.8 billion |
| 2020 | €30.6 billion | €51.9 billion | €82.4 billion |
| 2021 | €35.5 billion | €52.4 billion | €88.0 billion |
| 2022 | €38.2 billion | €70.3 billion | €108.5 billion |
| 2023* | €41.7 billion | €73.4 billion | €115.0 billion |
| 2024* | €44.0 billion | €75.3 billion | €119.3 billion |
| 2025* | €47.5 billion | €76.8 billion | €124.4 billion |
| 2026* | €51.2 billion | €78.3 billion | €129.6 billion |
| 2027* | €54.3 billion | €79.7 billion | €134.0 billion |
* Figures marked with asterisks correspond to revenue estimates. The UK is included in the forecasts.
Source: H2 Gambling Capital
Gambling companies licensed to operate on the European market uphold the highest possible regulatory standards. EU-licensed iGaming operators provide their services to more than 29.8 million players spread across 21 jurisdictions on the Old Continent. Looking at the data below, we observe nearly a two-fold increase in the number of online gambling licenses granted in 2021 compared to 2018.
| Year | 2018 | 2019 | 2020 | 2021 |
|---|---|---|---|---|
| Number of iGaming Licenses | 121 | 145 | 234 | 225 |
| Number of Issuing Jurisdictions | 20 | 17 | 19 | 21 |
Source: European Gaming and Betting Association
For clarification, the multi-licensing regulatory regime enables public as well as privately-owned companies to apply for online gambling licenses in a given country. This model is contrasted with the gambling monopoly where only a few select state-owned companies can obtain licenses to operate remote gambling.
- The United Kingdom
- Sweden
- Denmark
- Malta
- The Netherlands
- Cyprus (multi-licensing for sports betting, online casinos and poker are illegal)
- Estonia
- Latvia
- Lithuania
- Portugal
- Spain
- France (multi-licensing for poker and sports betting, online casinos are illegal)
- Italy
- Belgium
- Germany (multi-licensing for sports betting)
- The Czech Republic
- Slovakia
- Croatia
- Romania
- Bulgaria
- Greece
- Poland (a monopoly on poker and casino games, multi-licensing for sports betting)
- Hungary (a monopoly on sports betting, multi-licensing for poker and casino games)
- Austria (a monopoly on poker and casino games, multi-licensing for sports betting)
- Slovenia (a monopoly on sports betting, multi-licensing for poker and casino games)
- Finland
- Norway
The level of gambling activities taking place over the internet varies considerably across different European jurisdictions. Countries like Germany, Spain, France, and Italy have well-developed gambling industries where revenue is concerned, but online gambling accounts for a relatively nominal share of their overall markets. This is not the case in countries like Sweden, the UK, Lithuania, Latvia, and Romania where over half of all gambling activities are taking place remotely as of 2021.
- The UK – 65% (a 5.7% increase compared to 2020)
- Romania – 65% (an 8.3% increase compared to 2020)
- Lithuania – 67%
- Latvia – 75%
- Sweden – 80% (a 13.8% increase compared to 2020)
Source: H2 Gambling Capital
Casino games like slots, roulette, baccarat, and blackjack overshadowed all other forms of online gambling in 2022, ranking first in terms of popularity. The casino segment accounted for 39% of the overall revenue of the interactive gambling industry as it brought €14.9 billion in GGR.
- Online casino games: €14.9 billion (39% of overall GGR)
- Online poker: €1.4 billion (3.7% of overall GGR)
- Bingo: €1.1 billion (2.9% of overall GGR)
- Other games: €0.4 billion (1% of overall GGR)
- Horse racing: €2 billion (5.2% of overall GGR)
- Betting on other sports: €11.6 (30.4% of overall GGR)
- Lotteries: €6.7 billion (17.5% of overall GGR)
Source: H2 Gambling Capital
Growth is likely to be observed in the sports betting segment. Forecasts suggest the total revenue from online wagers on sporting events, including horse races, will grow by 8.82% to €14.8 billion in 2023. Online lotteries are also likely to experience significant growth, rising by 14.9% from €6.7 billion to €7.7 billion this year.
| Activity | 2023 | 2024 | 2025 | 2026 | 2027 |
|---|---|---|---|---|---|
| Horse Racing | €2 billion | €2.1 billion | €2.2 billion | €2.2 billion | €2.2 billion |
| Other Sports Bets | €12.7 billion | €13.9 billion | €15.2 billion | €16.6 billion | €17.9 billion |
| Casino Games | €16 billion | €16.2 billion | €17.2 billion | €18.3 billion | €19 billion |
| Poker | €1.4 billion | €1.4 billion | €1.4 billion | €1.4 billion | €1.4 billion |
| Bingo | €1.2 billion | €1.2 billion | €1.3 billion | €1.4 billion | €1.4 billion |
| Other Games | €0.5 billion | €0.5 billion | €0.6 billion | €0.6 billion | €0.6 billion |
| Lotteries | €7.7 billion | €8.7 billion | €9.7 billion | €10.7 billion | €11.7 billion |
| All Online Gambling | €41.7 billion | €44 billion | €47.5 billion | €51.2 billion | €54.3 billion |
Source: H2 Gambling Capital
Desktop computers are no longer the device of choice for online gamblers in Europe. An increasing number of bettors are transitioning to smartphones and tablets, which we explain with increasing accessibility and affordability, better connectivity, and the greater convenience mobile devices can offer.
| 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|
| Smartphones & Tablets | 51.00% | 53.00% | 55.00% | 57.00% | 59.00% | 62.00% | 64.00% |
| Desktops | 49.00% | 47.00% | 45.00% | 43.00% | 41.00% | 38.00% | 36.00% |
Source: H2 Gambling Capital
Data sourced from the European Gaming and Betting Association shows online gambling is a popular pastime on the Old Continent. In 2021, licensed gambling sites accepted 111.6 billion wagers whose combined value amounted to a whopping €202.9 billion. This is a 15% increase compared to the previous year when online gamblers collectively placed 97.1 billion wagers with a cumulative value of €179 billion, or 13% less than 2021.
| Number of Wagers Placed | Year | YoY Percentage Change |
|---|---|---|
| 97.1 billion | 2020 | +15% |
| 111.6 billion | 2021 | |
| Combined Value of Wagers | Year | YoY Percentage Change |
| €179 billion* | 2020 | +13% |
| €202.9 billion | 2021 |
*Bets placed with bonus credits are included.
Source: European Gaming and Betting Association
- The number of active accounts at licensed gambling sites in Europe was up 3% year-on-year, reaching 29.8 million accounts in 2021.
- Online gamblers collectively won €191.3 billion in 2021, or 14% more compared to the previous year when combined winnings stood at a little over €168 billion.
- Return to Player (RTP) rates rose by 0.3% YoY as they inched from 94% in 2020 to 94.3% the following year.
Sports betting is the second most popular form of online gambling in Europe, with pre-match markets attracting the most action. In 2021, wagering on the pre-match markets accounted for 66% of the revenue online gambling operators generated from sports bets.
| 2018 | 2019 | 2020 | 2021 | |
|---|---|---|---|---|
| Pre-Match Betting | 37.00% | 45.00% | 54.00% | 66.00% |
| In-Play Betting | 63.00% | 55.00% | 46.00% | 34.00% |
Source: European Gaming and Betting Association
Gambling Advertising
The advertising of gambling services and products has risen dramatically across all channels in recent years and so has the ad spend on gambling operators worldwide. These tendencies can be observed in many regulated gambling markets, including the US and the UK. The primary motivation behind this upturn is to boost consumption and increase GGR.
- Online gambling operators collectively spent $1 billion on advertising in 2021, but forecasts suggest their ad spend could grow to $1.9 billion in 2023.
(Source: Statista)
- Spot television is the preferred medium of advertising for online gambling companies in the US, followed by national digital and network television. Spot TV accounted for approximately 80% of the overall gambling ad spend in Q1 of 2021 alone.
| Online Gambling Ad Spend in the US by Channel (Q1, 2021) | |
|---|---|
| Spot Television | $153.62 million |
| National Digital | $24.84 million |
| Network Television | $5.97 million |
| Outdoor Advertising | $5.65 million |
| Local Radio Stations | $3.86 million |
| Cable Television | $1.19 million |
| Network Radio | $0.49 million |
| Newspapers | $0.19 million |
| Spanish Cable Television | $0.04 million |
Source: Nielsen Ad Intel/
- FanDuel, DraftKings, and BetMGM were the biggest spot television advertisers in terms of overall spend for Q1, 2021. The three companies collectively poured $126.2 million in advertising campaigns on spot television, which corresponds to 82% of the overall gambling ad spend during this period.
| Biggest Ad Spenders in the US Gambling Industry (Q1, 2021) | ||
|---|---|---|
| Company | Amount Spent | Percentage of Overall Spend |
| FanDuel | $57.65 million | 37.50% |
| DraftKings | $43.63 million | 28.40% |
| BetMGM | $24.88 million | 16.20% |
| BetRivers | $9.32 million | 6.10% |
| Betfair | $6.73 million | 4.40% |
| PokerStars | $5.81 million | 3.80% |
| Other Gambling Companies Combined | $5.59 million | 3.60% |
| Overall Ad Spend for the Period | $153.62 million | 100.00% |
Source: Nielsen Ad Intel
| Advertising Channel | Gambling Ad Spend |
|---|---|
| Internet | £1.20 billion |
| Digital Marketing | £0.75 billion |
| Affiliate Marketing | £0.30 billion |
| Social Media | £0.15 billion |
| Television | £0.23 billion |
| Sponsorships | £0.06 billion |
| Other Offline Channels | £0.07 billion |
Source: Internet Advertising Bureau (IAB UK)
- As many as 66% of the British youngsters see gambling-related ads on offline channels, such as television.
- Approximately 63% of the adolescents in Great Britain report seeing this type of advertising content online, on social media, websites, or mobile apps, for example.
| Advertising Medium | Percentage of Young People Exposed to Gambling Ads |
|---|---|
| Television | 57.00% |
| Mobile Applications | 54.00% |
| Social Media Platforms (TikTok, Facebook, Instagram, Twitter, etc.) | 44.00% |
| Live Sporting Events | 37.00% |
| Video Sharing and Live Streaming Platforms | 36.00% |
| Outdoors (billboards, posters) | 36.00% |
| Other Websites | 35.00% |
| Radio Broadcasts | 33.00% |
| Printed Media (newspapers, magazines) | 33.00% |
| Other Advertising Mediums | 22.00% |
Source: Ipsos Mori, UK Gambling Commission
As for the frequency of appearance of gambling ads, adolescents report encountering them the most often on video sharing and live streaming websites like YouTube and Twitch, followed by social media platforms like Facebook, Instagram, and Twitter.
| Advertising Medium | Percentage of Adolescents Seeing Gambling Ads Once per Week |
|---|---|
| Video Sharing and Live Streaming Websites | 47.00% |
| Mobile Applications | 46.00% |
| Social Media Platforms | 45.00% |
| Radio Broadcasts | 44.00% |
| Television | 42.00% |
| Live Sporting Events | 36.00% |
| Other Websites | 35.00% |
| Outdoors (billboards, posters) | 33.00% |
| Printed Media (newspapers, magazines) | 30.00% |
| Other Places | 40.00% |
Source: Ipsos Mori, UK Gambling Commission
Leading Online Gambling Companies by Market Capitalization
The top 20 online gambling companies in the world share a combined market capitalization of $183.4 billion. Some of these companies specialize exclusively in the provision of online gaming and betting services, while others develop business-to-business (B2B) products. A third group bridges the gap between landbased and online gambling by operating both casino resorts and interactive betting.
Source: Companies Market Cap
- Global Ranking: #503
- Country of Origin: Ireland
- Line of Business: Online sports betting and casino gaming provider
- Online Brands: Betfair, Sportsbet, Paddy Power, PokerStars, Sisal, Sky Betting & Gaming, FOX Bet
- Global Ranking: #674
- Country of Origin: Sweden
- Line of Business: B2B live dealer solutions provider
- Online Brands: N/A
- Global Ranking: #992
- Country of Origin: Australia
- Line of Business: Slot machine manufacturing, online and mobile games publisher
- Online Brands: N/A
- Global Ranking: #1,080
- Country of Origin: United States
- Line of Business: Casino resort operator, online gaming, and sports betting provider
- Online Brands: BetMGM
- Global Ranking: #1,314
- Country of Origin: United States
- Line of Business: Casino resort developer, online casino, and sports betting operator
- Online Brands: WynnBET Sportsbook & Casino
- Global Ranking: #1,317
- Country of Origin: United States
- Line of Business: Online sports betting/daily fantasy sports contest provider
- Online Brands: DraftKings.com
- Global Ranking: #1,467
- Country of Origin: United States
- Line of Business: Casino resort operator, social gaming, online casino and sports betting provider
- Online Brands: WSOP.com, Caesars Slots, Slotomania
- Global Ranking: #1,492
- Country of Origin: Isle of Man
- Line of Business: Online sports betting and gambling operator
- Online Brands: Coral, Ladbrokes, Sportingbet, Crystalbet, Eurobet
- Global Ranking: #1,861
- Country of Origin: France
- Line of Business: National retail and online lottery operator
- Online Brands: FDJ.fr
- Global Ranking: #1,971
- Country of Origin: United States
- Line of Business: Casino resort operator, online sports betting operator
- Online Brands: Boyd Sports
- Global Ranking: #2,110
- Country of Origin: Greece
- Line of Business: National retail and online lottery, casino, and sports betting operator
- Online Brands: OPAP.gr
- Global Ranking: #2,131
- Country of Origin: United States
- Line of Business: Landbased gaming manufacturer, online software provider
- Online Brands: N/A
- Global Ranking: #2,893
- Country of Origin: Norway
- Line of Business: Sports data analyzer, sports betting platform provider
- Online Brands: Betradar
- Global Ranking: #2,952
- Country of Origin: United States
- Line of Business: Racetrack, casino, online gaming, and sports betting operator
- Online Brands: Barstool Sportsbook and Casino, Hollywood Casino, Penn Play Casino
- Global Ranking: #3,640
- Country of Origin: Estonia
- Line of Business: Online gambling software provider
- Online Brands: N/A
- Global Ranking: #3,660
- Country of Origin: Malta
- Line of Business: Online casino and sports betting operator
- Online Brands: Unibet, 32Red, Maria Casino, Bingo.com
- Global Ranking: #4,108
- Country of Origin: Australia
- Line of Business: Retail and online gaming/betting services provider
- Online Brands: TAB, eBet, The Lott, Sky Racing
- Global Ranking: #4,382
- Country of Origin: Guernsey
- Line of Business: Online sports betting and casino operator
- Online Brands: Betway, Spin Casino
- Global Ranking: #4,461
- Country of Origin: United States
- Line of Business: Casino resort operator, mobile sports betting provider
- Online Brands: BetMonarch
- Global Ranking: #4,531
- Country of Origin: United States
- Line of Business: Landbased slot manufacturer, online slot developer
- Online Brands: N/A
Leading Gambling Companies by Brand Value
Brand value is another important metric worth considering as it measures the monetary worth of gambling companies. It often impacts the revenue of businesses and indicates the overall level of consumer awareness of their products. The England-based online gambling operator bet365 tops the list for 2021 with an estimated brand value of $3.37 billion. Other notable companies that made the cut include Wynn Resorts, Genting, MGM, and Caesars, all of which also operate online casinos or sports betting sites.
| Top 10 Gambling Companies with the Highest Brand Value | |||
|---|---|---|---|
| Company | Brand Value (2021) | Brand Value (2020) | Online Gambling Brands |
| bet365 | $3.37 billion | $1.59 billion | bet365 Poker bet365 Casino bet365 Bingo bet365 Live Casino Bet365 Sport |
| Wynn Resorts | $3.24 billion | $3.81 billion | WynnBET Sportsbook & Casino |
| Genting | $3.13 billion | $3.48 billion | Genting Casino |
| Galaxy Macau | $2.97 billion | $2.86 billion | N/A |
| The Venetian Macao | $2.58 billion | $2.31 billion | N/A |
| Marina Bay Sands | $2.36 billion | $2.22 billion | N/A |
| Sands China | $1.91 billion | $1.78 billion | N/A |
| International Game Technology (IGT) | $1.54 billion | $1.91 billion | N/A |
| MGM Resorts | $1.51 billion | $1.26 billion | LeoVegas BetMGM |
| Caesars Entertainment | $1.38 billion | $1.18 billion | Caesars Sportsbook PlayWSOP Caesars Slots Slotomania |
Source: Brandirectory
Online Gambling Sites Ranked by Traffic
The popularity of gambling sites is measured across several metrics, including the number of visits, average visit duration, bounce rate, and the number of pages viewed per visit. Data captured by the web analytics company SimilarWeb reveals Parimatch was the most popular gambling site in May 2023, followed by bet365, Xoso, and Caliente.
Source: SimilarWeb
- Domain: parimatch-in.com
- Pages per visit: 3.15
- Bounce rate: 56.19%
- Average visit duration: 2 minutes, 42 seconds
- Domain: bet365.com
- Pages per visit: 5.05
- Bounce rate: 54.20%
- Average visit duration: 6 minutes, 36 seconds
- Domain: xoso.com.vn
- Pages per visit: 2.27
- Bounce rate: 8.26%
- Average visit duration: 26 seconds
- Domain: xosodaiphat.com
- Pages per visit: 2.04
- Bounce rate: 7.36%
- Average visit duration: 21 seconds
- Domain: caliente.mx
- Pages per visit: 3.30
- Bounce rate: 45.65%
- Average visit duration: 3 minutes, 49 seconds
- Domain: betway.co.za
- Pages per visit: 7.11
- Bounce rate: 16.52%
- Average visit duration: 15 minutes, 29 seconds
- Domain: betano.com
- Pages per visit: 3.93
- Bounce rate: 61.37%
- Average visit duration: 2 minutes, 22 seconds
- Domain: bet9ja.com
- Pages per visit: 8.38
- Bounce rate: 28.99%
- Average visit duration: 12 minutes, 19 seconds
- Domain: Hollywoodbets.net
- Pages per visit: 16.35
- Bounce rate: 15.62%
- Average visit duration: 7 minutes, 52 seconds
- Domain: sportybet.com
- Pages per visit: 17.03
- Bounce rate: 21.17%
- Average visit duration: 16 minutes, 41 seconds
- Domain: betking.com
- Pages per visit: 15.18
- Bounce rate: 23.57%
- Average visit duration: 18 minutes, 23 seconds
- Domain: minhngoc.net.vn
- Pages per visit: 2.36
- Bounce rate: 29.50%
- Average visit duration: 2 minus, 1 minute
- Domain: betika.com
- Pages per visit: 16.89
- Bounce rate: 17.57%
- Average visit duration: 17 minutes, 31 seconds
- Domain: blaze.com
- Pages per visit: 10.34
- Bounce rate: 36.53%
- Average visit duration: 7 minutes, 4 seconds
- Domain: winzogames.com
- Pages per visit: 1.47
- Bounce rate: 42.52%
- Average visit duration: 53 seconds
- Domain: bovada.lv
- Pages per visit: 3.93
- Bounce rate: 48.06%
- Average visit duration: 5 minutes, 13 seconds
- Domain: Betnacional.com
- Pages per visit: 10.52
- Bounce rate: 34.82%
- Average visit duration: 22 minutes, 16 seconds
- Domain: national-lottery.co.uk
- Pages per visit: 6.47
- Bounce rate: 32.05%
- Average visit duration: 3 minutes, 51 seconds
- Domain: stake.us
- Pages per visit: 8.94
- Bounce rate: 17.33%
- Average visit duration: 8 minutes, 38 seconds
- Domain: stake.com
- Pages per visit: 7.74
- Bounce rate: 53.72%
- Average visit duration: 4 minutes, 29 seconds
