Massachusetts is eagerly anticipating the official launch of its brand new casino resort bearing the renown brand of MGM Resorts and Springfield is set to be completely transformed thanks to its variety of offerings. This weekend witnessed the official event dedicated to the special loyalty program of MGM anticipated by many residents of the community, as well as last preparations taking place for the official opening date on 24th August.
M Life Rewards loyalty program is one of the added benefits to the new casino resorts which has been estimated to cost some $960 million to its developer. It is aiming to elevate the casino and hospitality experience of everyone on a whole new level just like in every other location overseen by the major casino operator. Among the benefits provided by the special cards are preferences to the liking of special room rates, offers, and events available for cardholders only. Special discounts are also available for anyone interested in acquiring such a card and becoming a premium member of the MGM Resorts family.
People registering are expected to witness the cards’ benefits in the upcoming weeks. The special event hosted across both days of this weekend at the MassMutual Center in Springfield gave them the chance to sign up for a card and get to know the wide range of offerings it provides. For those willing to become part of MGM’s family there were also free gaming activities available on site to the liking of blackjack and poker which kept the entertainment levels high.
The first 100 people registering for membership in the loyalty program were rewarded with a premium invitation for the scheduled pre-launch event which would have an exclusive status to it. It is going to be one of the two charitable events, aiming to make a donation amounting to a total of $50,000 to two organizations. Both the National Head Start Association and the Square One organization would benefit from gaming taking place during the events.
Many of the people present on the M Life Rewards signing up entered a special list which would grant one lucky participant with a brand new motorcycle on 16th September provided by Indian Motorcycle of Springfield.
MGM Springfield Partners with Local Companies
In order to make the experience full and provide them with a better perspective of the soon-to-open resort, virtual reality experience was provided to everyone interested. Future guests of MGM Springfield had the chance to roam around the resort. The virtual reality tour available for everyone present gave them a good look around the hotel rooms of the new resort which is usually one of the most discussed topics around a new resort opening.
In the weeks ahead of the launch it also became known that many local companies would partner with the casino developer in order to bring more to South End’s location. With the help of some $50 million, MGM Resorts is willing to boost the local economy and encourage companies based in Massachusetts and operating with success for the community. Being one of the main arguments in support of a casino resort construction, this move further elevates the overall positive image of the brand.
One of the local businesses which would benefit from the partnership is Park Cleaners which would take care of any cleaning jobs there are needed, and when it comes to hotel operation, there are tons. For the best sleep on offer and providing hotel guests with a good night’s sleep, Agawam’s Yankee Mattress Factory would provide its premium products.
Being one of the key features of a hotel, picking the right company was more than essential for MGM Resorts. In total, there would be about 50 local companies teaming up with the casino developer, meaning that the area is set to experience a significant economical surge. Now that the Massachusetts Gaming Authority has officially greenlighted the project with a unanimous approval 5-0 and confirming it meets the state quality standards, the official opening ceremony is even more anticipated.
One of the final touches to the venue was the installation of the brand new 600-pound golden lion which is unique to each property of the casino operator. The iconic mascot would grace all guests and customers of the venue with its presence at the entrance of the parking garage. Provided that there is a total of 3,400 spaces available there, quite the audience would have the chance to be welcomed by the luxurious statue.
