Daily fantasy sports and betting company FanDuel Group is going to explore another opportunity for development with the help of a TV show which coincides with the official opening of the company’s new sports wagering locations sprinkled throughout the country. The company has taken a new approach in the ever-changing gambling industry and sports betting field exploration is already in progress.
Now the time is more than perfect for the introduction of a new sports betting offering to the field and the two companies are well aware of it. The field is set to witness the official beginning of the new NFL season in September which would provide all wagering enthusiasts with the chance to rake in on their favorite team. This is probably why the newly formed group is willing to diversify its offerings and introduce sports wagering TV shows to the general public. They are going to be broadcast in the cable network of TVG and TVG2 giving them the audience needed.
The targeting is not random, as the said channels are currently dedicating their program to horse racing which enjoys the attention of a broad range of viewers. FanDuel’s CEO, Matt King, stated that the company is still weighing its options on what to broadcast. According to the projections, it could include more information regarding sports wagering which would not revolve around the FanDuel brand solely, as to make the experience an all-encompassing one. The TV shows would not feature horse racing betting, striving to diversify the schedule of the TV channel, which is already known for its focus on horse races.
Earlier this month the well-known European bookmaker Paddy Power Betfair place the final touch on its acquisition of one of the major players on the DFS scene. The month of May witnessed the official start of the deal arrangement which aimed to make it of mutual benefit for both parties. With the help of this acquisition, the companies are set to explore the newly emerging sports wagering field across the states under the recognizable brand of FanDuel. The newly formed FanDuel Group now includes FanDuel, TVG Network, Betfair Casino, as well as daily fantasy sports company DRAFT.
Exploring the New Field
Following the acquisition deal, Paddy Power now owns some 61 percent of the daily fantasy sports operator. Mid-July the group launched its first sportsbook at the Meadowlands Racetrack in New Jersey, which was also among the first venues to provide state players with sports wagering offerings.
Ever since then the operator has been developing its offerings on site, but there has been a situation taking place recently. One player made it clear via a Tweet that the location was unable to pay winners as cash on site was insufficient, to which the operator responded that the reason was in the duration of the game, which surpassed the sportsbook’s closing time.
The daily fantasy sports field is witnessing a slight shift towards sports betting, now that the US Supreme Court overturned the outdated Professional and Amateur Sports Protection Act of 1992 and have each state the permission to manage its own sports betting field. In the upcoming months and as far as next year FanDuel would witness more sportsbook launches across the states. It has been previously confirmed that the operator has entered deals with Tioga Downs in Nichols, New York, as well as another one with Greenbrier Resort located in White Sulphur Spring, West Virginia.
Just like with every new beginning, things could be bumpy and the trial and error method is often applied, but as it turns out the operator is willing to claim a fair share of this budding field and add it to the already existing dominance over the DFS sector. More arrangements are expected to take place with other casino operators across the states.
In the meantime, another DFS operator, DraftKings also shifts towards sports betting offering across the states with the latest partnership with Resorts in Atlantic City, as well as another one with del Lago Casino in New York. However, both companies willing to set foot in the New York field would have to wait until 2019, when the General Assembly is set to hold the voting related to sports betting legalization on a state level.
